：全天下破费者沉浸致胖食物，一如依赖化石燃料get

布景介绍：

美国食物业侧面临一场严正刷新的潜在趋向。这一趋向源于诺以及诺德以及礼来推出的下破新型减肥药，以及沃尔玛宣告的沉浸与之相关的破费者行动变更。据沃尔玛最新的致胖数据展现，运用减肥药物的食物人群在食物摄入方面泛起出清晰的着落趋向。摩根士坦利指出快餐披萨等高碳水化合物食物以及糖果点心咸味零食、依赖高糖饮料以及零食受到减肥药的化石影响最为清晰，这些规模是燃料食物业的紧张组成部份。假如破费者的全天饮食习气真的由于减肥药而修正，那末它们所受到的下破影响无疑将是重大的。

-loss drugs are no match for the might of big food

减肥药难敌食物巨头之威势

The沉浸 world is as to foods as it is to fuels

全天下破费者沉浸致胖食物，一如依赖化石燃料

To get a sense of why about the of -loss on the food be taken with a pinch of salt,致胖 sugar, and else you fancy in your bowl, go back 20 years to 2003.

对于耽忧种种减肥法会影响食物行业的周期性焦虑，患上细细咂摸，食物明辨其味。依赖欲知理由，化石让咱们回到20年前的2003年。

That was the year when , the of a diet, on a sheet of ice in New York and died. The low-carb king was at the peak of his . One of his books, “Diet ”, even “Harry ”.

那一年，缔造了以自己名字命名的盛行饮食瘦身法的罗伯特·阿特金斯在纽约一处结冰的路面上滑倒，之后不治身亡。这位低碳饮食之王彼时正值影响力高峰。他所著的《饮食革命》的销量致使一度逾越《哈利·波特》。

His , not of but of in the finer of life such as steak, bacon, eggs and cream, joy the pits of , and alarm and . Wheat fell. , an Anglo-Dutch food giant, the diet for sales.

他张扬的信息不是克制饮食，而是恣意享受牛排、熏肉、鸡蛋以及奶油等更详尽的食物，这给芝加哥的牲口饲养场带去了欢喜，让面包店以及糖果店惶惶不安。小麦价钱上涨。英荷食物巨头散漫利华把销售萎缩归罪于阿特金斯饮食法。

Yet by late 2003 the craze had gone the way of its , out by a blend of , bad and bad . As one it up: “ is toast.”

可是到2003年尾，这股热潮迎来了以及其独创人同样的下场，人们受够了这个饮食法带来的无聊幽默、口臭熏天以及负面报道，它很快大张旗鼓。一家报纸盖棺论定：“阿特金斯塌台了。”

Every new to avoid. In the 1970s it was ; in the 1980s, salt; in the 1990s, fat; in the 2000s, carbs; in the 2010s and dairy. But this time is , isn’t it?

每一个年月都市泛起要防止摄入的新工具。上世纪70年月是卡路里，80年月是盐，90年月是脂肪，2000年月是碳水，2010年月是麸质以及乳废品。但这次纷比方样，对于吧？

The the food, and are not fad, but , such as , in 2021 as an anti- drug, and and , anti- drugs used off-label for loss.

劫持食物、饮料以及餐饮业的最新扫把星不是另一种饮食时尚，而是注射药物，好比2021年获批的减肥药威哥维，以及逾越剖析书纪律用于减肥的抗糖尿病药物诺以及泰以及蒙扎罗。

, the so- GLP-1 a of and in a way that has a in the food and drink as , are less to cheat.

除了宽慰胰岛素渗透外，这些GLP-1药物还能让人发生饱腹感，抑制食欲，这对于食物以及饮料行业的影响与克制饮食相似，只是这次减肥的人们不大可能做弊。

in Novo and Eli Lilly, which make the drugs, are . Those in the soft- and , less so. In weeks the share of Coca-Cola and , as well as of like and , have .

这些药物的制作商诺以及诺德以及礼来的投资者兴趣勃勃。软饮料以及零食业的投资者就不那末欢喜了。最近多少周，适口可乐、百事，尚有沃尔玛、开市客等批发商的股价大跌。

were swift to link a big sell-off on 6th to by a in who that, to data, those who -loss drugs also less food. It like an echo of the scare from two ago. In all , it is a red .

10月6日股市泛起大幅兜销，专家即将把这与沃尔玛的一位高管在美国宣告的行动分割起来，他说无记名数据展现破费者在置办减肥药的同时会削减置办食物。听起来很像是二十年前散漫利华那声惊呼的反映。但这十有八九是在混合视听。

The $1trn-plus food , of which have been for , will not sit idly by and let else their fate. On 10th Ramon , ’s boss, was the to play down the , that anti- drugs were on the firm’s radar but were not to any of the long-term its , such as , busy lives and a class.

食物行业的价钱逾越万亿美元，其中的中坚公司已经传承多少代人，他们绝不会大有作为，任由他人抉择自己的运气。最新进去淡化所受影响的是百事的老板拉蒙·拉瓜尔塔。10月10日，他展现公司正关注减肥药的睁开，但估量它们影响不了增长其零食营业睁开的任何临时趋向，如都市化、忙碌生涯，以及日益强盛的中产阶级。

The firm could, of , “pivot” if , he added. Other -food have noted that such as pack sizes and foods align with GLP-1-style .

尽管，需要时公司也可能“转向”，他填补道。其余加工食物公司则指出，更小的单元包装以及更瘦弱的食物等趋向已经与GLP-1式饮食习气相宜合。

And big food could use its to raise about the cost and of the new drugs. With such , the world off foods is to be much than its to fuels.

此外，大型食物公司可能运用自己影响力怪异地就新型减肥药物的老本以及清静性提出质疑。老牌食物公司如斯树大根深，要解脱致肥食物不比戒掉化石燃料的瘾简略多少多。

(红色标注词为重难点辞汇)

重难点辞汇：

[əˈpɑnəməs] adj. 以某人的名字命名的

swoon [swun] v. 昏迷；感动；狂喜

[ˈpʌndɪt] n. 专家；威信

[ˈstɔːlwərt] adj. 忠实坚贞的；勤勉的；健壮的 n. 刚强份子

[ɪnˈkʌmbənt] adj. 职责地址的 n. 现任者；在任者